Branding And Art Direction
The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Our in house designers will help you create a unique identity just for you! Logo creation, typography, color selection, product styling, promotional styling are just some of the services we offer to put your brand ahead of your competitions.
Whether you are looking for a spectacular new logo or a stunning event poster, our talented graphic designers at SC Firm can make it happen. SC Firm prides itself on it’s high quality designers who deliver only the best graphic design services.
Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
- Developing Marketing strategies and plans.
- Conceptualizing and executing campaigns
- Managing marketing budget
- Capturing marketing insights
- Connecting with customers
- Building strong brands
- Shaping the market offerings
- Delivering value communicating
- Value Creating
- Long time growth
Social Media Management
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
- Establishing a social media presence on major platforms
- Creating shareable content and advertorials
- Cultivating customer feedback throughout the campaign through surveys and contests
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
- Analysis and Planning
- Analysis of current social media platforms, content strategy, creation of content calendar with project manager and execution plan.
- Creating engaging content by sourcing images and writing compelling copy, tailored to each social channel.
- Social media coordination.
- Social monitoring, writing and management of posts on Facebook and Instagram, answering questions and comments from users. Growing social communities. Engaging with audiences on all channels to build relationships with the community and encourage engagement.
- Building analytical reports and recommendations.
- Reporting and analyzing on growth, engagement, and any other insights on all channels, while also benchmarking competitors’ activity online. Monitoring online sentiment for the brand with social listening, and reporting and any trends or insights.
- Account coordination.
There is no doubt that video is one of the best ways to engage and interact with your customers, build long-term relationships and generate strong customer loyalty.
The critical points about any type of video content are ensuring that it fits with your brand and gives the viewer something useful. The key is to facilitate discussion and create a link to issues, rather than overtly trying to sell a product. What some brands are getting wrong is that they are creating content that is so overly-branded that consumers simply won’t watch it.
How an audience reacts to a film is as important as how a potential customer reacts to a business, making the two mediums the perfect bedfellows. Our production staff’s background in filmmaking means that we are true specialists in producing jaw-dropping, shareable video content with strong artistic merit, which maintains the client message from the first scene to the final curtain.
From extended story-led content to seedable digital video offerings, why not get in touch to see how we can tell your story as only we can?
Social media videos
Innovative corporate films help to build your brand’s relationship and can help impart your company values to your customers, staff of potential collaborators. From our background in television, digital marketing and PR, we know how to produce the very highest standard of corporate video, from internal company communications to b-roll distribution (video news releases) and broadcast advertorials. With an emphasis on broadcast quality production and concise scripting and editing, we have worked with some of the most recognizable brands on both sides of the Atlantic.
Video has become the most important kind of content that a brand or business can share across its social media channels, offering up to nine times greater organic reach across Facebook, Twitter or Instagram than images or text alone.
With a team of social and digital specialists among our ranks, we are one of the market leaders in the past, present and future of social media video and how to craft exceptional cross-channel content.
Photos are the perfect way to showcase what you and your brand are all about. Social media channels, especially Instagram and Facebook, are visual platforms, meaning that great content is the key to running a successful marketing campaign – and that’s where we come in! Our talented photography services team will come to you for a photo shoot, and use that content to get your brand’s message out there the right way.
You need photos to sell your product. Without them, your customer simply won’t be convinced that your product is something that they need. That’s why all of our photos are eye-catching, compelling, and make a statement. The goal is to draw your customer in, whether they’re scrolling through their Instagram feed or browsing your website for ideas.
Most of our photos will be posted on your Facebook and/or Instagram, so they can reach the right people who are interested in your product – and most likely to make a purchase!
Show your customers how their lives will change after purchasing your product with lifestyle photos. They are a key component in selling your brand, and it only takes a few professionally shot photos to do it the right way. Let us tell your customers the story behind your business and promote the brand, just the way you want it to.
Restaurant / Bar Photos
We’ll go behind-the-scenes of your restaurant or bar to produce high-quality photos and showcase what your new spot is all about – whether you’re looking to promote a brand-new menu item or showcase an epic interior remodel we’ll make sure the photos of your restaurant or bar look amazing
Launching a new product or promoting a sale? Our expert San Diego team will work with you to craft a striking, distinctive set of photos that will powerfully market your product or service – and make it look awesome while they’re at it.